Blog post for the team @ MYOB
My first blog post with the MYOB team – let me know what you think!
myob.com.au
Prospects often look at new players entering a market and feel uncertain.
Why should they take the risk of trying something new?
Uncertainty drives prospects to ‘follow the herd’ and buy in established firms, making it hard for a new entrant (into the Australian market) to get underway.